The Star Online: Lifestyle: Bookshelf
The Star Online: Lifestyle: Bookshelf |
| Posted: 05 Oct 2012 04:39 PM PDT Groupon's Biggest Deal Ever Here is another book on a company, and a business model, spawned by the rise of the Internet. A behind-the-scenes account of the rise of coupon giant Groupon which is modelled on using coupons, or gift certificates, and the story of its founder Andrew Mason. He took a huge gamble when he turned down Google's US$6bil buyout offer and laid the foundation to grow the company. Uplifting Service: The Proven Path Whether it is in the medical profession, the airline service, or just helping your client to launch a new product, the demand for good service prevails in every sector of the economy. However, sometimes there is a tendency to relegate this to junior staff, who are guided by anecdotal cliches like "the customer is always right." Author Ron Kaufman takes you on a journey into a new world of service. Apple Revolution Here is yet another company spawned by the Internet! Meet the people who created Silicon Valley, the hippies who started the computer club, the executive who first sketched out Apple's logo and the engineers who met in a cardboard dome at Stanford University. And at the centre of them all is the late Steve Jobs, whose singular vision would will and drive Apple, Inc. |
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