The Star Online: Lifestyle: Bookshelf
The Star Online: Lifestyle: Bookshelf |
| Posted: 26 Oct 2012 05:15 PM PDT The Lost Bank: Washington Mutual - The biggest bank failure An account of the bank run on Washington Mutual which resulted in its collapse in 2008 and its controversial sale to JPMorgan Chase. The author traces the cultural shifts, the financial engineering and the desire for wealth and gains among the central players which led to distrust and subsequent fall. Exhaustively researched and well written. Transformative Scenario Planning People who try to solve tough economic, social and environmental problems constantly find themselves frustratingly stuck. The people whose cooperation they need may not understand, agree or trust them. In cases like these, what is needed is a transformation on the part of the person who is trying to solve the problem. It involves changing how we view ourselves and others. A self-help book. Drucker on Marketing: Lessons from the world's most influential business thinker Peter Drucker had a great influence on the discipline of marketing as he had on management, although he did not approach marketing with the same systematic rigour he did with management. This is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers. Drucker is of the view that profitability should not be the main focus of a business; the customer and the market should, and the profits will naturally follow. |
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