The Star Online: Lifestyle: Arts & Fashion

Posted: 20 Nov 2011 01:39 AM PST

The smart shirt takes centre stage, whether paired with a pair of jeans or a long panel skirt.

IF you think that a simple long-sleeved shirt is just another regular shirt, a local brand will make you see otherwise.

According to Helen Read, the founder of Ms Read, when they started on the "My Everyday Shirt" collection, they realised that it wasn't easy to find that perfect crisp shirt. What might work for one body shape might not work for another, and we come in all shapes and sizes.

Ms Read is a homegrown plus-sized fashion brand catering to women from sizes 12 to 24. It offers an extensive range of apparel, from casual, work to evening and even swimwear.

Alongside Ms Read's Fall 2011 collection, they've introduced a new collection of shirts under "My Everyday Shirt".

This collection, which comes in six styles, has been added as a permanent line to the brand and each style comes in white, solid colours and stripes.

Each design offers a different fit with attention to diverse body shapes and plays with darts, hems, collar lengths and even pleated details.

Named after much admired women, you get Rania (Queen of Jordan), Jackie (Kennedy), Marilyn (Monroe), Sharon (Stone), Kate (Middleton) and Helen, after the brand's founder.

In its Fall 2011 catalogue, one of Ms Read's customers, Primila Ganesh wears a white shirt with pearls tucked into a long six panel black skirt, which gives her an amazingly svelte look that is not only slimming but classy as evening wear.

What's great is one can keep it simple and chic by pairing it with an equally crisp pair of jeans or give it a formal look with a smart pencil skirt or dressy pants.

In the brand's main line for Fall 2011, autumnal colours of teal, navy blue and russet brown are paired with neutrals giving the work, weekend and After-5 collection a warm, earthy vibe.

Pieces that stand out include a blouse in animal prints with asymmetrical hemlines worn over jeans or leggings, allowing a larger sized woman to feel and look as good.

Also, horizontal stripes for a larger sized person has never been popular but this collection offers a horizontal striped blouse with clever contrasting stripes, along the sleeves, to help larger arms look slimmer.

For its Fall After 5 range and evening wear, the tones are deeper and more dramatic. Shades include mulled berries, navy blue, regal purple, pumpkin orange and black.

Necklines are embellished with beads and appliqué flowers, while a sparkly skirt will be just what you need when you're in a celebratory mood.

With the holiday season around the corner the brand celebrates the silhouette of the season – the hourglass figure.

The holiday collection offers you plenty of chances to show off your curves in body-hugging dresses or blouses with a twist in detailing, from pretty purples, solid black to playful stripes.

The After 5 Holiday collection will get you feeling festive with its range of tops in brocade gold, black and white and a chiffon top embellished with pearls and ruffles.

● Prices range from RM99 to RM359. Available at all Ms Read stores.

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Kredit: www.thestar.com.my

Ahad, 20 November 2011