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The Star Online: Lifestyle: Arts & Fashion

Giant smartphone installation pokes fun at selfie epidemic

Posted: 26 Apr 2014 01:25 AM PDT

A California-based artist has created a giant mirrored structure that comments on our increasing obsession with selfies.

Screen Identity is a seven-foot wooden sculpture of a smartphone that features a mirror as its screen. It's big enough to frame the entire body of those approaching it, reinforcing the idea that as a society, we're living more and more "inside our phones".

"It is an attempt to comment on our generation's obsession with selfies and the fact that much of our lives are now lived inside a phone," explains the 23-year-old Brazil-born artist and designer Gabe Ferreira in an email to Relaxnews.

For your narcissism: Gabe Ferreira's installation Screen Identity, a full-length mirror in the shape of an iPhone, seeks to comment on our growing obsession with selfies.

The piece was displayed at California State University in Long Beach, Los Angeles County in March, exhibited with a plaque prompting viewers to hashtag any photos, posts or selfies related to (or taken with) the piece with #ultimateselfie.

According to Ferreira, the response confirmed suspicions that we are becoming obsessed with selfies, as "any mirror becomes an opportunity to share your face with the world".

Screen Identity will be displayed throughout various locations in Southern California over the coming months, with Venice Beach the next scheduled location in late April. – AFP/RelaxNews

Kredit: www.thestar.com.my

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