The Star Online: Entertainment: TV & Radio

New teaser alert
Return of <i>Queer Eye For The Straight Guy</i>
Jimmy Fallon to feature live advertisements

Posted:

Pixar's first TV special, Toy Story Of Terror, gives eager fans another sneak peek.

There's a new teaser for the upcoming Toy Story Of Terror, Pixar's first TV special which stars most of the gang in the Toy Story movies.

The special will feature Woody, Buzz and friends all excited about going on a road trip. However, something happens along the way and they are forced to make a detour to a scary old motel.

Toy Story Of Terror, which features the voices of Tom Hanks, Tim Allen and others from the movie franchise, is set to air in the United States two weeks before Halloween week next month.

Check out the teaser:

Return of <i>Queer Eye For The Straight Guy</i>

Posted:

The popular reality show will make a comeback to TV with a 10-year reunion special.

Bravo is paying homage to the five men who put them on the reality map. It is bringing the "Fab Five" back together again for Queer Eye Reunion: 10 Years Later airing in October in the United States.

Queer Eye For The Straight Guy culinary expert Ted Allen, grooming guy Kyan Douglas, design expert Thom Filicia, fashionisto Carson Kressley and culture guide Jai Rodriguez will join Andy Cohen to look back at the groundbreaking series, reveal some behind-the-scenes tales and where life has taken them since.

Viewers can tweet their questions for the guys to Cohen (@Andy).

Originally dedicated to fine arts programming, Queer Eye helped to redefine the network when it began airing in 2003. The out-of-the-box makeover show was unlike anything else on television with its gaggle of gay men making over heterosexual men.

Its success was a mix of timing and good casting as the programme capitalised on the zeitgeist: metrosexuality.

It helped to brand Bravo as the cable network that excelled at identifying social trends with its reality series and making them part of the popular culture such as the growing "foodie" movement in the case of Top Chef or the phenomenal early success of ABC's Desperate Housewives with its Real Housewives franchise. — Reuters

Jimmy Fallon to feature live advertisements

Posted:

Viewers get the chance to pit their ideas for ads, and then see them performed on TV.

Late Night With Jimmy Fallon thinks it has a way to make you watch advertisements: By letting you write them, and see them performed live.

Beginning with Thursday's episode, the show will feature live ads based on viewer suggestions, the New York Times reported.

In a promotion with Lexus, called It's Your Move After Dark, viewers will be invited to suggest ad ideas through social media. Four improv groups will then act some of them out, live, from below the Brooklyn Bridge in New York.

During an early break in the episode, viewers will be asked to submit ideas using the hashtag #LexusIS. The ads are supposed to help build buzz about Lexus' 2014 IS model.

One of the four groups – Fun Young Guys, Magnet Theater Touring Company, MB's Dream and Stone Cold Fox – will then perform ads inspired by the suggestions.

The ads are an attempt to address one of the biggest problems for broadcasters: How to get viewers – especially younger ones like Fallon viewers – to watch advertising. NBC did not immediately respond to a request for comment from TheWrap.

NBC made a previous attempt this month by incorporating trivia into ads for Million Second Quiz. The show earned fairly low ratings, however.

As the Times noted, live ads were once fairly typical on television. Advertisers would use the power of live television to show viewers how quickly a Polaroid picture could develop, for example. — Reuters

Kredit: www.thestar.com.my

Jumaat, 20 September 2013