The Star Online: Metro: South & East
The Star Online: Metro: South & East |
- Hike shows that more local entrepreneurs are registering their trademarks
- Quick-thinking victim foils robbery
- Ex-MUFC guru shares tips on marketing football clubs
| Hike shows that more local entrepreneurs are registering their trademarks Posted: 04 Jun 2013 03:40 PM PDT PASIR GUDANG: Johor has recorded an increase in new submissions for intellectual properties (IP) from 317 last year to 381 up to May 2013. State Domestic Trade and Consumerism executive chairman Datuk Tee Siew Kiong said the latest figure showed a 17% hike on year-to-year basis. He said 18 products had been registered as an IP, adding that the processing period would normally take between six months and a year for it to be approved. "The difference of 64 new applications shows positive signs, as local entrepreneurs are now aware of the importance of registering their trademarks," he said in his speech when officiating the southern zone intellectual property awareness seminar held here yesterday. Tee also said the state government was confident that the number of new submissions would continue to rise due to the global marketing trend and the influx of foreign investors into Johor. He added that under the Budget 2013, RM19mil had been allocated by the Federal Government to introduce the Intellectual Property Valuation Model, which supported the development of IP. "We believe that having a vibrant economy, together with good incentives, will create a positive impact especially on the small and medium enterprises. "This is in line with the Government's effort in transforming Malaysians from intellectual property user to ownership not only in their businesses but also in their daily lives," he said. He also said that from June last year, Malaysian Intellectual Property Organisation (MyIPO) had introduced the copyright registration system that protected the ownership of the property. Tee added that if the property was to be imitated, then the owner could take legal actions on those who made infringements to his property. He also said that with all the incentives and opportunities given by the Government, entrepreneurs must grab the opportunities to protect their intellectual property and make their business grow further. |
| Quick-thinking victim foils robbery Posted: 04 Jun 2013 03:40 PM PDT NUSAJAYA: A robbery victim's quick thinking to invite the robbers for a drink at an entertainment outlet managed to save his life and led to their arrest. The victim was heading towards his car after exiting an entertainment outlet in Taman Nusa Bestari, Skudai, at 1.30am last Monday when he was approached by two men. Nusajaya OCPD Supt Noor Hashim Mohamed said that the two robbers followed the victim into his car and whipped out a knife. "The duo then demanded RM500 from the victim but he told them that he could only manage to give them RM100 each. "He then invited them back to the pub for a drink to make up for the short change," he said. Supt Noor Hashim added that while the suspects were enjoying their drinks, the victim immediately told his friend to inform the police about the incident. "Police arrived at the scene shortly after that and arrested both suspects in their 30s from Selangor," he said, adding that the case was being investigated under Section 395 of the Penal Code for gang robbery. In a separate case, a 36-year-old man was arrested for allegedly raping a 17-year-old girl at her family's house in Taman Nusantara, Gelang Patah here. Supt Noor Hashim said the victim was forced to have sex with the man, believed to be her relative, since the beginning of this year. He said that the last time the man forced the victim to perform sexual acts was at 12.30pm on May 17. "Initial investigations found that the man has been staying with the victim for the past few months. "The victim was sleeping in her room in the last incident and the suspect woke her up and forced her to have sex with him," he said, adding that the man was arrested at around 3am on Monday. He said they believed that the victim might have been raped four times before reporting the incident and the man allegedly committed the rape when no one was at home. Supt Noor Hashim added that the man threatened to hurt her family members if she told anyone about his sexual acts. "However, the victim finally told her mother about the alleged abuse and lodged a police report on May 26," he said, adding that investigations were ongoing. |
| Ex-MUFC guru shares tips on marketing football clubs Posted: 04 Jun 2013 03:40 PM PDT JOHOR BARU: With the right marketing strategies, small football clubs can rise to fame and even achieve success of big clubs such as Manchester United Football Club (MUFC). That was among the tips shared by MUFC former director of marketing Peter Draper, who has over 30 years of experience in the industry. Draper, who was speaking during the Leadership Series: Going Global programme here on May 29, talked about how football clubs could market themselves and achieve their targets. "Manchester United made its mark through various forms of marketing and used good platforms to get recognised to the status they are in today," he said. He added that the smart marketing techniques did not apply only to football clubs, but could be adopted in other competitive industries such as the sports and entertainment industry. Draper also spoke about ways of developing a brand and how to use proper platforms to attract the right target audience. "Marketing is about letting the world know of your existence and sports can be the right avenue to do so and some brands take sports clubs under their wings via sponsorship to get noticed," he said, citing Emirates Airlines as an example. Meanwhile, AirAsia X chairman Tan Sri Rafidah Aziz, who was also a speaker during the event, stressed that it was important for local companies to maintain its etiquettes despite going global. "Some companies tend to lose the fundamentals of the company once they plan to go global, as they are too influenced by the outside world," she added. Some 100 participants attended the series, which was organised by Iskandar Regional Development Authority (IRDA) and held at Johor Baru Thistle Hotel. |
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