The Star Online: Metro: Central
The Star Online: Metro: Central |
| GE13: Political parties use outdoor advertising to seek support Posted: 05 Apr 2013 06:20 AM PDT WITH the election fever now raging, political parties are busy putting up large, visible billboards all over the country, along main roads and highways to attract voters. One motorist, who was driving along the North-South Expressway (NSE) heading towards Penang on Saturday, said he saw more than 20 billboards while making his journey. More billboards, promoting both Barisan Nasional and Pakatan Rakyat, can be seen in various locations around the Klang Valley. One erected in Taman Dagang, Ampang, features theslogan "Harapan Rakyat: Pendidikan Percuma, Hapuskan PTPTN" to promote a party's claim to provide free education should it succeed in forming the Government. Just a five minutes drive away, on Jalan Ampang, another large billboard reminds motorists to support Barisan Nasional. Several other large billboards can be found along Jalan Pudu, and along the MRR2 highway, displaying various party campaign promises. PKR communications director Nik Nazmi Nik Ahmad said Pakatan had no qualms about Barisan putting up their billboards in their areas. "As long as they comply with the local council rules, we have no issues. In fact, it is better that they put up a large billboard rather than posters and flags as it is neater," he said. He also said there was no record of how many billboards had been put up by the Pakatan election machinery or by its component parties, as many were put up by individual candidates and divisions on their own accord. |
| GE13: Parties employ various channels and methods for GE13 Posted: 05 Apr 2013 06:20 AM PDT PRIME Minister Datuk Seri Najib Tun Razak announced the dissolution of Parliament on Wednesday but most parties and politicians were on standby mode from as early as March last year. Campaigning, using SMSes, flyers and booklets, started several months ago; some of the constituents' residents were taken by surprise by the numerous materials that landed in their mailboxes. Businessman Boo Kean Aik, 36, from Petaling Jaya, said he had received campaigning material from both the ruling coalition and Pakatan Rakyat. "I don't think these flyers are effective because most people would have already decided on the candidate to support. However, I am keeping all the materials I received," he said. One thing that he finds annoying, though, are the text messages sent by politicians. Many politicians have also turned to social media such as Twitter and Facebook to get close to the people. Housewife Laura Zorah Yasin, 42, from Kampung Batu 4, Kota Tinggi, Johor, follows pages such as Friends of BN-Barisan Nasional to get updates about the election. "For those living on the outskirts, the Internet is the fastest way to get information. The page usually contains links to blogs and I read the blog posts to know what the politicians are doing. Sometimes, the stuff I read are reported on television later that day. "Furthermore, as our village has free WiFi under the Wireless Village Programme, we are making full use of it," she said. One of the politicians who is actively using the social media is Federal Territories and Urban Wellbeing Minister Datuk Raja Nong Chik Raja Zainal Abidin. He uses his Facebook Hour every Wednesday to communicate with those who follow his page. His press secretary Shahri Saripan said the minister had been using Facebook for several years now and that it was effective for keeping in touch with people at the grassroots level. "He usually finds time to go through his Facebook page in the evenings. There is even a section where people can lodge complaints about issues like potholes and uncut trees, and we will forward the complaints to the relevant authorities," said Shahri. Besides Facebook, he said Nong Chik was also active on Twitter and uses it to post updates on his activities for the day. PKR strategic director Rafizi Ramli, meanwhile, produces videos which he posts on his Facebook account. "The videos are actually quite basic and a group of young volunteers skilled in design and video production, helped me. "We set up a simple green screen with a piece of cloth and take about 20 minutes to shoot the video. They then edit the video and add in the graphics. "I have been using Facebook for some time now. "We found that besides status updates, people also like to watch videos and infographics to get information," he said. |
| You are subscribed to email updates from The Star Online: Metro: Central To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
0 ulasan:
Catat Ulasan