The Star Online: Entertainment: TV & Radio

Capital FM has bagfuls more in store for listeners

Posted: 15 Dec 2012 02:44 PM PST

KUALA LUMPUR: Celebrating its first year anniversary, Malaysia's pioneer women's radio station Capital FM 88.9 is geared to present new features to empower its listeners.

Capital FM general manager Lynette Ow said the station would be adding sections featuring a career coach, money experts, product reviews and a "style file" for the latest fashion trends, while maintaining segments like Talk of the Town and The Jam Break.

"We're adding features based on what our surveys have found about what women want. And what women want are bite-sized tips that will empower them.

"The survey also showed women like hearing a man's voice, if it's the right man! So listeners can look forward to a new man on the line up, although who it will be is still a secret," she said.

A survey by Capital FM in the third quarter of 2012 found that the station had garnered 120,000 listeners in the first year of its operation, not including those who listened online or downloaded the Capital FM app.

"I feel it's quite an achievement, considering we only broadcast in the Klang Valley and have a narrowcasting (targeting specific audience)," said Ow, during the station's anniversary party here yesterday.

She added that the focus on women's issues was a strength of the station, making it a cohesive part of the Star Radio Group, which includes 988, Red FM and Suria FM, as each had its own target audience.

Capital FM deejay Liang said he welcomed the addition of another man in the line-up, but jokingly added that it would make him feel "a little less special".

"Being surrounded by women all day has taught me a lot of new things. I can now name colours I wouldn't have even heard of a year ago," he said.

Deejay Joanne Kam, who co-hosts Talk of the Town with Xandria Ooi, said the biggest challenge she faced over the past year was waking up at 4.30am every day to host the morning talk show.

Ooi said the thing that most surprised her was how she and Kam had learnt to make it through the show without coffee.

"People complain there aren't enough hours in the day. Well, nothing like getting up before dawn and marching to work to leave you with a day full of possibilities," she said.

Singer and blogger Kelly Siew, 29, who was among the 60 people invited to the celebration, said she was an avid listener of the station as she enjoyed the music selection on The Jam Break.

Attendees who had won invites by calling in for a Capital FM contest were treated to make-up, hair make-overs, manicures, brunch and lucky draws at the anniversary bash.

Kredit: www.thestar.com.my

Sabtu, 15 Disember 2012