The Star Online: Entertainment: TV & Radio

Posted: 28 Sep 2012 04:29 PM PDT

KUALA LUMPUR: Get even more inspired as lifestyle channel Life Inspired (Li) expands its transmission to 24 hours.

Beginning Oct 1, viewers will get to enjoy their favourite lifestyle programmes on Channel 728 on Astro B.yond HD.

LI TV Asia general manager Anne Chan said the move would provide viewers with more opportunities to catch the programmes.

"There are so many quality Asian lifestyle programmes that are highly popular among audiences and our Malaysian viewers can now tune in to them at any time of the day," she said.

With more programme hours, the channel has expanded its line of offerings to include shows such as Landmark Story, Intriguing Safari Destinations, Stopover: Seoul and Kings And Queens Of New York.

Viewers will also be treated to new seasons of Yes Chef, Marriage Under Construction and Designer Travel.

"We see a great opportunity here and are confident that a round-the-clock Li channel with a variety of lifestyle content offerings will be able to satisfy Malaysians' increasing appetite for premium lifestyle shows," Chan added.

Li began broadcasting across Asia in Hong Kong, Taiwan, Indonesia, Singapore and Malaysia three years ago as the region's first high definition lifestyle channel.

The channel has since served many lifestyle enthusiasts with the best of Asia's food, home, wellness, travel and style.

Kredit: www.thestar.com.my

Jumaat, 28 September 2012