Isnin, 17 September 2012

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The Star Online: Business


Malaysia-Market factors to watch today(Tuesday)

Posted: 17 Sep 2012 06:17 PM PDT

KUALA LUMPUR: Following is a list of events in Malaysia as well as news company-related and market news which could have an influence on the local market.

GLOBAL MARKETS-Stocks, euro dip; oil falls in volatile trading

SE Asia Stocks-End off highs; commodities outperform after Fed stimulus

WHAT IS HAPPENING IN MALAYSIA, IN TIMES LOCAL FOLLOWED BY GMT:

>Bank Negara hosts 3rd Global Islamic Finance Forum (GIFF) at Sasana Kijang, Bank Negara Malaysia at 0900 (0100). (Sept 18-20).

>Press advisory case management of Civil Suit by the Government against Bersih 2.0 Steering Committee at NCVC 1, High Court, Jalan Duta, Kuala Lumpur at 1430pm (0630)

MARKET NEWS > Japan's Nikkei dips as China-related firms fall > Wall St closes lower after rally as oil prices drop > Prices rebound from Friday's sharp sell-off > Dollar hovers near multimonth lows despite drop in crude > Gold down but outperforms crude in commods sell-off > Oil plunges in rapid afternoon selloff, CFTC looking into trades > Rising stocks to drag on palm oil futures

MALAYSIA IN THE NEWS: > Turkmens says building of new oil refinery to start 2015 > Malaysia charts faster sukuk growth in first half of 2012 > Malaysia's Sept 1-15 palm oil exports up 12.1 pct -ITS > Malaysia sees little El Nino risk so far to palm oil > Maybank prices US$800m notes at 3.25 pct > "Momentum" but no deadline in Trans-Pacific trade talks-US - Reuters

VEGOILS-Market factors to watch today(Tuesday)

KUALA LUMPUR: The following factors are likely to influence Malaysian palm oil futures and other vegetable oil markets on Tuesday.

FUNDAMENTALS * Malaysian palm oil futures rose on Friday after the U.S. Federal Reserve kicked off a third round of quantitative easing to stimulate its economy and as investors took up positions ahead of a long weekend.

* U.S. soybean futures tumbled the daily trading limit on Monday, posting their biggest percentage drop in nearly a year on selling sparked by anecdotal accounts of better-than-expected harvest yields in the Midwest farm belt.

* Oil fell nearly $3 on Monday in a wild session that saw Brent plunge more than $5 a barrel in a wave of late, high-volume selling before paring losses as markets sought an explanation for the sudden crash.

MARKET NEWS * Stocks in the United States and Europe on Monday gave back some of last week's huge gains as investors began to question whether recent action by both the European Central Bank and Federal Reserve would be enough to revive global economic growth.

* Commodity markets tumbled on Monday, as investors worried about the demand outlook for oil, metals and grains after weeks of rising prices built on optimism over economic stimulus in the United States and Europe.

RELATED NEWS > Hedge funds plow into commodities just before QE3 -CFTC > Malaysia's Sept 1-15 palm oil exports up 12.1 pct -ITS > US sets 1.28 bln gal biodiesel mandate, a "moderate" increase - Reuters

DIARY - Malaysia

ALL TIMES ARE PROVISIONAL AND IN LOCAL TIME FOLLOWED BY GMT IN BRACKETS

TUESDAY, SEP 18

KUALA LUMPUR - Bank Negara hosts 3rd Global Islamic Finance Forum (GIFF) at Sasana Kijang, Bank Negara Malaysia. (Sept 18-20).

* KUALA LUMPUR - Launch of programme Kenali Anak Kita Petronas at Matrade Exhibition and Convention Centre, Menara Matrade, Jalan Khidmat Usaha, Off Jalan Duta, Kuala Lumpur at 0915am (0115).

* KUALA LUMPUR - Proposed interview with Kamel Hajri, Head of Islamic Finance Business Development, Bloomberg at Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur at 0930am (0130).

* KUALA LUMPUR - Press advisory case management of Civil Suit by the Government against Bersih 2.0 Steering Committee at NCVC 1, High Court, Jalan Duta, Kuala Lumpur at 1430pm (0630).

WEDNESDAY, SEP 19

KUALA LUMPUR - Release of Aug 2012 Consumer Price Index at 1700pm (0900).

* KUALA LUMPUR - Perdana leadership foundation CEO forum 2012- "Malaysia in the New Global Contex-Realising Malaysia's True Potential" at Berjaya Times Square Convention Centre, Kuala Lumpur at 0830am (0030).

* KUALA LUMPUR - Bank Islam Malaysia Bhd launches 'Al-Awfar Million Ringgit Campaign" at Menara Bank Islam, Jalan Perak, Kuala Lumpur at 1000am (0200).

* PETALING JAYA - Poh Kong holds media briefing on Gold Demand and Trends at Poh Kong Headquarters, Jalan 52/4, Petaling Jaya New Town at 1015am (0215).

* KUALA LUMPUR - Mah Sing Group Bhd holds EGM at Wisma Mah Sing, Jalan Sungai Besu, Kuala Lumpur at 1500pm (0700).

MONDAY, SEP 24

KUALA LUMPUR - Release of International Reserves as at 14 Sep 2012

FRIDAY, SEP 28

KUALA LUMPUR - Release of Aug 2012 Money Supply data

FRIDAY, OCT 5

KUALA LUMPUR - Release of International Reserves as at 28 Sep 2012 and Aug 2012 External Trade data.

THURSDAY, OCT 11

KUALA LUMPUR - Release of Aug 2012 Index of Industrial Production (IPI) and Aug 2012 Manufacturing Sales.

WEDNESDAY, OCT 17

KUALA LUMPUR - Release of Sep 2012 Consumer Price Index.

MONDAY, OCT 22

KUALA LUMPUR - Release of International Reserves as at 15 Oct 2012

FRIDAY, OCT 26

KUALA LUMPUR - Market and Public Holiday - Aidil Adha.

WEDNESDAY, OCT 31

KUALA LUMPUR - Release of Sep 2012 Money Supply data

WEDNESDAY, NOV 7

KUALA LUMPUR - Release of International Reserves as at 31 Oct 2012

THURSDAY, NOV 8

KUALA LUMPUR - Monetary Policy Statement and release of Sep 2012 Index of Industrial Production (IPI) and Sep 2012 Manufacturing Sales.

FRIDAY, NOV 9

KUALA LUMPUR - Release of Sep 2012 External Trade data.

TUESDAY, NOV 13

KUALA LUMPUR - Market and Public Holiday - Deepavali

THURSDAY, NOV 15

KUALA LUMPUR - Market and Public Holiday - Moslem New Year.

FRIDAY, NOV 16

KUALA LUMPUR - Release of 3rd Quarter 2012 GDP.

WEDNESDAY, NOV 21

KUALA LUMPUR - Release of Oct 2012 Consumer Price Index.

THURSDAY, NOV 22

KUALA LUMPUR - Release of International Reserves as at 14 Nov 2012

FRIDAY, NOV 30

KUALA LUMPUR - Release of Oct 2012 Money Supply data

FRIDAY, DEC 7

KUALA LUMPUR - Release of International Reserves as at 30 Nov 2012 and Oct 2012 External Trade data.

TUESDAY, DEC 11

KUALA LUMPUR - Release of Oct 2012 Index of Industrial Production (IPI) and Oct 2012 Manufacturing Sales.

WEDNESDAY, DEC 19

KUALA LUMPUR - Release of Nov 2012 Consumer Price Index.

FRIDAY, DEC 21

KUALA LUMPUR - Release of International Reserves as at 14 Dec 2012.

TUESDAY, DEC 25

KUALA LUMPUR - Market and Public Holiday - Christmas Day.

MONDAY, DEC 31

KUALA LUMPUR - Release of Nov 2012 Money Supply data.

NOTE: The inclusion of diary items does not necessarily mean that Reuters will file a story based on the event. - Reuters

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KLCI opens higher, boost from Maybank, Maxis

Posted: 17 Sep 2012 06:16 PM PDT

KUALA LUMPUR: The FBM KLCI opened higher in early trade on Tuesday, underpinned by some buying of bank stocks including Maybank and Maxis.

At 9.02am, the KLCI was up 3.14 points to 1,646.09. Turnover was 30.11 million shares valued at RM48.55. There were 95 gainers, 47 losers and 91 stocks unchanged.

Tradewinds was the top gainer, up 17 sen to RM1.03. It had received a privatisation offer via a selective capital reduction and repayment exercise involving a cash amount of RM1.10 per share.

Maybank rose 15 sen to RM9.55, UMW advanced 12 sen to RM10.18, Lafarge added 10 sen to 83 sen while Mah Sing gained eight sen to RM2.30.

Petronas Gas gained eight sen to RM19.04 while Maxis and Petronas Chemical advanced seven sen to RM6.87 and RM6.60.

 

Taking a stand in advertising

Posted: 17 Sep 2012 06:07 PM PDT

SINGAPORE: Brand managers should not be seduced by new technologies and networks instead of focusing first on the brand story, said Diageo Asia-Pacific chief marketing officer James Thompson.

"We can get seduced by the media and not the story.

"But the most important thing is to find out the most interesting story and then find the most interesting way of telling it," he advised during a seminar at Spikes Asia Festival of Creativity yesterday.

The three-day Spikes Asia, which ends today, is a regional creative advertising and communications festival.

The Star is the festival's official and exclusive representative in Malaysia.

Besides being confused by technologies and networks, Thompson said, marketers also got confused by which stories to tell about their brands.

"Most brands have got lots of stories.

"And most brand managers try to tell so many stories at once that there's no clarity (in the communication)," he said.

Thompson, whose company is one of the world's leading premium drinks companies, said one of the first questions that Diageo asked now when creative work was presented to it was: "Is it authentic?"

"That is the question we ask before we ask whether people like it.

"Quite often, I am more than prepared to run work that I know some people won't like," he said.

As an example, he cited a Johnnie Walker brand campaign that Diageo ran in China last year which used 12 documentary-style films on subjects like setting up an orphanage for children with HIV and AIDS.

A lot of the work in China was controversial and people didn't like it, he said.

"Brands that are going to be respected as well as loved, tell stories which are authentic and real as well as entertaining.

"Taking a point of view in the world and being true to yourself is the starting point of stories, even in marketing," he said.

Acclaimed writer and director Todd Solondz ("Welcome to the Dollhouse" and "Happiness"), another panellist during the same session, said the audience he had to please first and foremost was himself.

"In some sense, it even applies to a successful advertising campaign.

"You have to fall in love with the story that you're telling and the point of view that you have conveyed.

"If you don't fully engage on that level, I don't think it will be fully convincing or successful for others," he said.

Later, a session on "Creating Change - How Brave Are You?" discussed courage in effecting social change.

Jose Miguel Sokoloff, Lowe's global creative council president, recounted a multi-award-winning marketing campaign done by his agency to demobilise one of the world's oldest guerrilla groups - those in the Colombian jungle.

This led to Operation Christmas in December 2010, whereby Colombian soldiers decorated a 25-metre tree in the jungle with 2,000 Christmas lights. Via motion sensor, the lights were turned on when someone walked by.

A banner on the tree said: "If Christmas can come to the jungle, you too can come home. Demobilize.

"At Christmas, everything is possible."

Later more trees were decorated.

The campaign helped to boost the number of guerrillas demobilising by some 30% year-on-year.

"When we started doing this work, which we did very openly, there was a danger of getting a bomb put at our agency or something; but that never happened and we never contemplated that," Sokoloff said.

The campaign did, however, become in a way a victim of its own success. Reintegrating the thousands of ex-guerrillas into regular society was difficult; employers were reluctant to hire them as they had no academic qualifications and there was a stigma attached.

Hence Lowe came up with a follow-up strategy by launching a fashion label called Chance by Colombia, which employs ex-guerrillas in positions like designer.

Sokoloff said Lowe was utilising its various skills to make the brand a success. "If this brand is successful - and I think it will be - it will give a lot of work for a lot of these former guerrillas," he said.

Sokoloff said there were always good causes knocking on agency's doors.

"Sometimes you do it (work for the causes) because it's an opportunity to get a (creative) award and sometimes you do it because you believe in it.

"It'll be really great if you do it both because you believe in it and it's an opportunity to get an award.

"That's a perfect world."

Kredit: www.thestar.com.my

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