The Star Online: Entertainment: TV & Radio

Posted: 30 Dec 2011 10:50 PM PST

JUST like the perfect dress, Capital FM 88.9 became the country's first radio station that has been tailor-made exclusively for the modern, urban woman.

With its sturdy tagline, Women, The New Capital, the station, which hit the airwaves on Dec 1, offers a unique menu of women-centric content and entertainment.

The line-up of celebrity presenters on the station include Joanne Kam, Asha Gill, Xandria Ooi, Patricia K, Sheela Haran and April Kuan.

The deejays are women who are at different stages of their life, and will offer their own insight and perspectives during their segments.

The station hopes to develop a sense of community with the listeners. Its message to the listeners is: "We are women, we hear you, we listen to you and we want you to speak up."

Being an unformatted radio station that is targeted towards women aged between 25 and 35 also means there's lots of urban adult contemporary music, with the occasional peppering of favourites from the 1980s and 90s. Capital FM broadcasts in the Klang Valley.

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Kredit: www.thestar.com.my

Sabtu, 31 Disember 2011