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The Star Online: Entertainment: TV & Radio


Capturing women’s hearts

Posted: 17 Dec 2011 05:20 PM PST

PETALING JAYA: In just two weeks, Capital FM 88.9 has managed to capture the hearts of women, ranging from professionals to local celebrities.

Women said they loved the female-focused content, diverse range of deejays and its talk-show format.

Actress and producer Nancie Foo said it was a must-listen station whenever she was on the road.

The former Miss Malaysia runner-up described the station as refreshing.

"Well done to Capital FM for highlighting women's issues that all of us can relate to," she said.

Foo added that her male friends also wanted to tune in to the radio station.

"They secretly want to know what is of concern to women," she added.

Empower executive director Maria Chin Abdullah said Capital FM had given a great platform to women. She, however, hoped that it would not only cater to career women.

"It should also aim to enlighten homemakers," she said.

Former deejay Priscilla Ann said she loved the song selections.

"Capital FM is my choice as it plays good music from the 80s and 90s," she said.

Priscilla hoped that the station would someday go nationwide.

Singer Qalisha Ray said Capital FM's great mix of talk and music had also attracted many young listeners.

She said she was introduced to it by her friend, who kept switching to the station whenever they were on the road.

"They don't repeat the same songs," she added.

For marketing executive L. Shobana, 24, the station's choice of music was what she would put on her own playlist.

"Listening to Capital FM has made being stuck in a traffic jam more bearable," she said.

The revamped Capital FM 88.9, which went on air on Dec 1, aims to be a "real radio station for real women" with the tagline, Women – The New Capital.

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