The Star Online: Business
The Star Online: Business |
- Eye on Stock
- A potential new upward wave in sight
- Online campaigns require promptness, comprehensive data
| Posted: 02 Dec 2011 05:20 PM PST SHARES of ECM Libra Financial Group Bhd had breached the most recent peak of 84.5 sen by a tick to achieve a high of 85 sen during intra-day session on fresh bargain hunting interest before trimming gains slightly to end up 3.5 sen to 83.5 sen yesterday. Based on the daily bar chart, prices appear making another attempt to resume the recovery process after rebounding from the 63-sen level on Sept 26, followed by a period of sideways consolidation, lasting more than a month. Apparently, the success rate looks great, with the sighting of a tentative positive breakout and most importantly, trading volumes are piling up. Turning to the indicators, the oscillator per cent K and the oscillator per cent D of the daily slow-stochastic momentum index inched higher to settle at the 54% and 49% respectively. It triggered a short-term buy a week ago. Mirroring the trend, the 14-day relative strength index climbed from the mid-range to end at the 69 points level yesterday. In addition, the daily moving average convergence/divergence histogram crossed above the daily signal line to call for a buy yesterday. Analysis on the price action over the past several days, combined with an encouraging technical development suggest this stock is likely to firm in the immediate term. Initial resistance is seen at 86 sen. The upper hurdle is expected at the 90-sen mark, of which a decisive clearance will propel prices higher to challenge the RM1 psychological barrier. Current support is envisaged at 80 sen and solid floor is resting at the 76-sen line. ● The comments above do not represent a recommendation to buy or sell. Full content generated by Get Full RSS. |
| A potential new upward wave in sight Posted: 02 Dec 2011 05:20 PM PST REVIEW: While the local bourse was shut for a public holiday on Monday, stocks in the Asia-Pacific region staged a compelling rally, surging between 1.4% and 3.1% on news that the International Monetary Fund was considering support for Italy as bond yields across the eurozone spiked to new highs. The recent beaten-down financial shares led the way higher. Later, US markets joined the party on short-covering, which saw the Dow snapping a seven-day losing streak, up 291.23 points to 11,523.01 and crude oil futures scaling US$1.44 to US$98.21 a barrel. As expected, the bullish offshore markets set the stage for a steadier start to the week, with Bursa Malaysia's leading indicator, the FBM Kuala Lumpur Composite Index (FBM KLCI) advancing 6.22 points to 1,437.77 in initial deals on Tuesday. Blue chips topped the winners' list, playing catch up, sending the key index to as high as 1,458.00 in the afternoon before paring gains slightly to close at 1,444.72, up 13.17 points. Overnight Wall Street climbed higher the next day, firming 32.62 points to 11,555.63 on the back of healing consumer confidence, supported by optimism Europe edged nearer to resolve the two-year-old debt crisis. Meanwhile, a combination of the geopolitical risks related to the Iranian situation propelled crude oil prices up US$1.58 to settle at US$99.79 a barrel. In spite of the steadier US markets, most stocks in the Asia-Pacific region turned lower on profit taking. Though major indices such as the Shanghai Composite Index and Hang Seng Index fell 3.3% and 1.46% respectively, buyers still dominated the floor on the local bourse, led by quality issues on foreign and local funds nibbling. In an unprecedented move, Bursa bucked the lacklustre regional trend to post a gain of 27.38 points to 1,472.10 in mid-week. The local sentiment continued to improve, as a monster rally in overnight Wall Street on easing fears of a credit crunch gave investors' the confidence to indulge in follow-through buying. The massive rebound in regional markets added to the upbeat mood. In active session, the FBM KLCI crossed above the 1,500 points psychological barrier to achieve a high of 1,502.53 in the morning before backing off on profit-taking activity, ending up 13.16 points to 1,485.26 on Thursday. And yesterday, Bursa eked out an additional gains of 3.76 points to 1,489.02 on extended bargain hunting interest, ignoring a mild pullback in overnight Dow. Statistics: On a weekly basis, the major index added 57.47 points, or 4% to 1,489.02 yesterday, against 1,431.55 on Nov 25. Total turnover for the four-day holiday-shortened week amounted to 6.210 billion shares worth RM6.738bil, compared with 7.270 billion units valued at RM5.510bil done during the regular previous week. Technical indicators: After flashing a short-term buy at the oversold area, the oscillator per cent K and the oscillator per cent D of the daily slow-stochastic momentum index continued to mend, ending at 84% and 75% respectively yesterday. Meanwhile, the 14-day relative strength index sustained the upward momentum from the mid-range to finish at 67 points yesterday. The daily moving average convergence/divergence (MACD) histogram also climbed above the daily signal line to trigger a buy yesterday. Though the weekly slow-stochastic momentum index retained the sell call, the downward pressure had eased. Elsewhere, the weekly MACD expanded positively against the weekly trigger line to keep the buy signal. Outlook: Bursa recovered to a high of 1,502.53 on Thursday, the best since Aug 18 amid renewed buying interest before trimming gains slightly in the wake of mild profit-taking selling. Based on the daily bar chart, it looks like the local bourse has carved out a new bullish wave after the recent correction, but it is one step short of giving us the confirmation, because the key index had yet to overcome the important 200-day simple moving average (SMA), now resting at 1,503.65 and turning flat. Theoretically, the 200-day SMA is a tough nut to crack but we reckon the bulls have the ability to break it going forward, drawing strength from December, which is traditionally a busy month. A breach of the heavy barrier is likely to open the windows for a re-test of the historical peak of 1,597.08, set on July 11, if not propelling the key index into the uncharted territory. Technically, indicators such as the daily and weekly MACDs are pretty encouraging, implying there may be more advances in the pipeline. Support can be expected at the 100-day SMA of 1,473 points, followed by the 21-day SMA of 1,464 points, 14-day SMA of 1,459 points and the next at the 50-day SMA of 1,437 points. The recent lows of 1,424.19 will act as a concrete floor. Full content generated by Get Full RSS. |
| Online campaigns require promptness, comprehensive data Posted: 02 Dec 2011 05:18 PM PST IN order to formulate effective online or social media campaigns to drive sales, marketers need to respond as quickly as possible to customer needs and have a sufficient data base of their customers. SAS Southeast Asia head of customer intelligence Dermot McCutcheon said as opposed to traditional marketing campaigns, customers now expect the campaigns to have sufficient information and marketers to respond much faster to their needs when buying online. "The world is not just static anymore and customer demands are rising. They expect companies to interact and respond to their needs promptly, otherwise the companies may lose out to their competitors who are able to provide similar products in real time," he says during an interview. Although companies have automated systems to target customers and manage their campaigns, McCutcheon says the problem with such activity is that it often focuses on growing the customer base rather than growing loyalty for the company's brand or products. Responding fast to customer queries and having a sufficient data base of customers to enhance brand loyalty for effective marketing campaigns are key, he says, adding that data volume was expected to expand by between 35% and 45% in the coming years as social media becomes more popular and widely used in commerce. He says social media is becoming an important source to acquire new customers at a fraction of the cost, and expects marketers to shift their budgets from traditional marketing channels to this channel to boost their sales and lower costs. According to McCutcheon, 70% of data is actually unstructured while 25% is structured and 5% is semi-structured. Unstructured data is derived from sources like web documents, emails, contact centre records, social media, blogs and claims . Structured or numerical data comes from point-of-sale systems and back-office systems, and semi-structured, which is a hybrid of free form and structured data, comprises data from an email, which has structured data in the header and unstructured text in the body. He adds that to get a good customer data base, marketers need to collect as much of the right data as possible. This includes the collection of information on the business transactions and channel systems so as to get a comprehensive analysis of customer needs and wants. McCutcheon says marketing companies should create "a 360-degree customer view" that includes data from every relevant source possible from back-office systems to online and offline customer contact channels for every business unit, product or brand. Good data management tools and common meta-data make it possible to incorporate data from disparate and incompatible source systems, he notes. Marketers striving to have effective sales campaigns should also build customer intelligence on top of their customer data base, he noted, adding that without having a comprehensive data base, it is impossible to meet the specific needs of growing customer demand. He says it is also important for marketers to make available customer touch points across marketing, sales and services as each of these departments were not aware of what was happening in other departments and vice versa. "We have to optimise all those interactions, inbound and outbound, with all brands, products and across all the different communication channels. This is not simple to do, but the technology is there to enable it, he says. Full content generated by Get Full RSS. |
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