The Star Online: Metro: Central
The Star Online: Metro: Central |
| Creative challenges await the hip and sexy at Area27’s opening do Posted: 15 Oct 2011 04:08 AM PDT The street off Jalan Bukit Bintang will be turned into a gathering spot for the stylish and hip today for the launch of fashion icon Datuk Bernard Chandran's multi-label store cum gallery Area27. There will be special performances by Shazet, games, contests for youths, graffiti art and many other interesting activities. Celebrity deejays like DJ Arnold and Zain Zaidin will take turns to spin some of the coolest music in town. Don't miss out on the "Parkour" performance, a free-running, eye-catching act with energetic daredevil stunts by 3RUNmy. In conjunction with the launch, Area27 is running a T-shirt contest until Nov 1. Participants are required to display the ultimate in originality in the way they don their T-shirts. "Show us how you wear the T-shirt in your own original version. Be creative and wear it your way! Then all you need to do is strike a pose, take a full-body shot and submit it to Area27," said Chandran. Submissions have to be based on a fashion theme and it has to contain the number "27" in it. The number need not be on the T-shirt — it can be featured anywhere in the photograph. All entries will be judged based on creativity by Chandran. Among the prizes are items from the Puma Blackstation range designed by Alexander McQueen and Mihara Yasuhiro; a bomber jacket by Bernard Chandran and dresses from Natalija Jansone and Animal Kingdom. In conjunction with the launch, Area27 invites all Malaysians to participate in their creative challenges and contests. In the Walk the Area27 Trail contest, participants may be walking away with a limited edition Area27 T-shirt worth RM800. This contest is open to all and the first 20 individuals who complete the trail win! Registration is open today from 2pm onwards at Area27. All one needs to do is to take pictures of themselves with the chosen landmarks, which will be revealed today. "Expect the unexpected," said Chandran. "Area27 is a multi-label store cum gallery that defies traditional boundaries and re-defines high-street fashion with an attitude. Area27 presents ideas, artistic values and expressions in fashion. Like pop art's take on fashion, it includes popular designs, music of different genres and personifies cult abstraction. "Area27 is not just about fashion, it is also about personal style, the way one identifies with his/her own style," he added. Chandran said that he had always wanted to start something inspirational for the younger generation. It is his wish to leave a legacy apart from fashion and to inspire young Malaysians to appreciate local arts and pop culture. Area27 also has an area for budding musicians who want to show their craft, and an area for young local artists and photographers to display their works. "In fact, Malaysia's fashion history will never be the same again when we see youths becoming an emerging fashion voice. The fashionable new will soon knock off its predecessor off its pedestal with the arrival of the youth culture!" Chandran declared. Full content generated by Get Full RSS. |
| Posted: 15 Oct 2011 04:06 AM PDT BLOOD DRIVE There will be several blood donation campaigns today at Dewan PJSB, Kolej Serumpun UPM (10am to 4pm), Dewan SIB Lake City Church SIBKL Lake City branch, Jalan Langkawi, Setapak, Kuala Lumpur (9am to 3pm), parking lot Carrefour Bukit Rimau Shah Alam (10am to 4pm), Dataran Mawar, Kolej Mawar, UiTM Shah Alam (9am to 3pm), Dewan, Glad Tidings Assembly Sri Damansara, Jalan Damar SD 16/1, Bandar Sri Damansara, Kuala Lumpur (11am to 3pm), Kompleks Kecemerlangan Sukan Cochrane (9am to 1pm), Bilik Murai Awana Genting Highlands Golf Country Resort (10am to 5pm), Maybank KL Sentral (10am to 2pm) and National Blood Centre (10.30am to 3pm). Those with type A blood are encouraged to donate. For enquiries, visit www.pdn org.my or call 03-2695 5557/8. ESSAY CONTEST NYLA Sdn Bhd and MPH Bookstores are organising an English essay writing competition for children "The Search for The Malaysian Junior Writer". It will be held at MPH Johor Baru City Square on Oct 22 and Gurney Plaza Penang-New Wing Atrium on Oct 29. Children aged nine to 14 years are encouraged to participate. The best three essays will be awarded prizes with the grand finals talking place at MPH Carnival in Mid Valley Exhibition Centre, Kuala Lumpur on Dec 10. For details, contact the nearest MPH bookstore or call Nyla Sdn Bhd at 03-7960 3462. TALK ON ALZHEIMER'S KL PJ Alzheimer's Caregivers Support Group is having a free talk on 'Caregiving, From A Caregiver's Perspective' today at 2.30pm. The talk will be by Asso Prof Dr Andrew Charles Gomez at ADFM PJ Daycare Centre, No 6, Section 11/8E, Section 11, Petaling Jaya. For more information, call 016-608 2513/ 03-7956 2008/ 03-2260 3158 or Fax 03-7960 8482. CUPCAKE PARTY Women's Aid Organisation and The Pixel Project is having a "Paint It Purple" Cupcake Party at 2.30pm today. It will be at the Academy of Pastry Arts Malaysia, Petaling Jaya. Tickets are RM40 and includes a box of four cupcakes, tea, coffee and a cupcake demo session. Proceeds will go to a campaign to raise US$1mil for WAO and the USA's National Coalition Against Domestic Violence. For details, contact Ann Nunis at WAO at 03 7957 5636 or ann.wao@gmail.com or http://paintitpurple.thepixelproject.net. SEMINAR ON KNEE PAIN The Spine & Joint Specialists is organising a series of knee pain public seminars conducted by chiropractor Hayden Pooke at 3K Complex in Subang Jaya, on Oct 26. There are two sessions from 10am to 11.30am and noon to 1.30pm. Each session is limited to 35 people. Call 03-5631 1301 for details and to book a spot. SELF DEVELOPMENT Metro Toastmasters meets on every second and fourth Thursdays of the month at Vistana Hotel at 7pm. Toastmasters help people to improve their communication skills like thinking, hearing and speaking confidently. For more information log on to http://metrotoastmastersclub.blogspot.com/ Full content generated by Get Full RSS. |
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