Rabu, 15 Jun 2011

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The Star Online: Metro: Central


Metro Watch

Posted: 15 Jun 2011 04:13 AM PDT

GREEN RIDE

In conjunction with World Environment Month, Cyberview Sdn Bhd calls on Malaysians to swap their cars for bicycles for the first Cyberjaya Green Ride taking place on Saturday. The Cyberjaya Green Ride will traverse the streets of Cyberjaya with a total of 10 categories open to cycling enthusiasts of all ages. For registration, call Ellie Soraya Mohd at ellie@cyberview.com.my (017-334 6469) or Nuraihana Ramlan at nuraihana.ramlan@totalsportsasia.com.

MEET XTRAMILER

Join Xtramiler Alex Au Yong at KDU University College Section 13, PJ campus on Saturday. There will also be a charity bazaar, music bands and online hunt from 8am to 1pm. The first 10 schools and tuition centres which register will get free transportation, food and goodie bags. For details, e-mail hcfoo@kdu.edu.my or call 012-372 0858 (Foo).

CHARITY GALA

Former students, teachers and staff of Garden International School (GIS) are invited to attend a charity gala dinner on Saturday at JW Marriott Kuala Lumpur to commemorate the school's 60 years of holistic educational excellence. Themed "GIS Reaches Out", the dinner is to raise funds for poor children and a reforest project in Sabah. For enquiries, call Nurlina at 03-6209 6826 or e-mail nurlina.h@gardenschool.edu.my

REALITY CONTEST

Head over to Mid Valley Megamall South Court from tomorrow to Sunday and be the first to experience the World's first Giant Augmented Reality Monster. The Mid Valley stop will be the first of a series of roadshows around Malaysia; including Gurney Plaza, Penang (July 1 to 3), AEON Tebrau City, Johor (July 22 to 24) and 1Utama Shopping Mall, Petaling Jaya (Aug 11 to 14). For details, go to www.facebook.com/castrolmalaysia

DOGATHON

The Students' Society of the Faculty of Veterinary Medicine and Zoological Club, Universiti Putra Malaysia (UPM), Serdang will be organising the annual dogathon on Oct 2 from 7am to 2pm at Bukit Ekspo in UPM. The event is held mainly to raise funds to be channelled to the welfare project called "Pro-Kasih" that aims to achieve control of the population of stray animals. For details, call Lee Yee Cheng (012-320 5065) or Nur Afiqah Mohamaddiah (012-638 3181 / 013-379 2124) or e-mail dogathonpublicity@gmail.com

JAPANESE SHOW

The Japan Foundation Kuala Lumpur is screening 'Hotel Hibiscus' for the weekend Japanese film show on July 2 at Finas' Pawagam Mini P. Ramlee, Jalan Hulu Kelang in Ampang. For details, call 03-2284 6228.

TRADE CHALLENGE

The Malaysian International Trade Challenge will be held at Glomac Business and Convention Centre, Block A, Level 4, No 8, Jalan 19/1, Section 19, Petaling Jaya, today from 8.30am to 4pm.

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Loyalty card for property buyers

Posted: 15 Jun 2011 04:10 AM PDT

MAH SING Group Bhd, one of Malaysia's fastest growing property developers, has embarked on a "good to great" strategy with its premier M Club Loyalty Rewards.

The enhanced loyalty programme offers its members, numbering 10,000, the chance to enjoy a host of exclusive privileges and discounts from approximately 30 lifestyle brands.

M Club members, better known as the Mah Sing Community, will appreciate select benefits being brought direct to their doorsteps with the simple act of flashing either their Classic, Gold or Platinum M Club card at participating lifestyle merchants whose services range from home and living and beauty, health and wellness to personal development.

The programme is an avenue for Mah Sing to thank its community for their loyalty.

"When we were planning the strategy for the M Club, which was launched a few months ago, we scrutinised our member-base and our members' insights guided us in the development of these lifestyle privileges," said Gen (R) Tan Sri Yaacob Mat Zain, chairman and independent non-executive director of the Mah Sing Group.

"The extensive research and development that went into the selection of lifestyle merchant partners have given this programme its 'wow' factor," he said.

In the pipeline is a new Mah Sing Community website and a community-centric blog to increase interaction, thus leading to greater efficiency and ensuring even higher levels of customer satisfaction.

"We are thrilled to bring fresh experiences right to the doorstep of our community," said Mah Sing chief operating officer (property investment) Eddie Tang.

"Today, we take our first step forward towards elevating the programme to a higher platform by introducing secondary benefits for our members.

"With this, we are confident of slowly but surely expanding the M Club membership beyond its current 10,000 members," Tang added.

M Club, the brainchild of Mah Sing Group managing director and group chief executive Tan Sri Sri Leong Hoy Kum, is the mark of membership into a distinctive programme specially created for the group's property purchasers to enjoy buyer repeat discounts, buyer-get-buyer rewards, birthday surprises, exclusive previews and lot selections during pre-launch of property developments.

It is presented exclusively to those who have purchased Mah Sing properties of any value directly from Mah Sing.

"In future, we hope that the Mah Sing Community will view the M Club card as indispensable as their identification card. In short – our community will never leave home without their M Club card," said Yaacob.

The card's lifestyle merchant partners who include KL Lifestyle Art Space, Lightcraft and Times Bookstores.

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Kredit: www.thestar.com.my

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